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July 01, 2019

Worksaver’s Winding Path to Success

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When Worksaver Inc. first entered the equipment business, its focus was much different than it is today. After building implements and attachments under its own brand and for farm and home stores, it abandoned the latter market, sacrificing 50% of its business to pursue a more lucrative niche. Today, its business model is unique, as many of its products go out of the plant bound for another company’s dealer network. Half of Worksaver’s volume supplies the John Deere Frontier line and other shortline companies. The other half is sold under the Worksaver name by dealers, supplied mostly through distributors.

Tom Burenga, helped start the company in 1980, his son Tim works with him today as vice president, having risen through the ranks at the factory to prepare for the future leadership role.

Read the full article on farm-equipment.com